At the ground floor of the Wine Museum in Pula, a unique space awaits visitors — part boutique, part tasting room, and entirely dedicated to the rich wine heritage of Istria. Whether you are a curious traveler, a wine enthusiast, or simply looking for an authentic local gift, the museum’s shop and tasting room offer a refined yet welcoming introduction to the region’s finest wines and products.

A Boutique of Istrian Terroir

The museum shop is more than a souvenir stop. It is a carefully curated selection of wines, olive oils, and artisanal products that reflect the character of Istrian soil and traditions. Visitors can explore:

• Award-winning Malvasia and Teran wines from local wineries

• Limited-edition bottles from small family producers

• Extra virgin olive oils with protected origin labels

• Wine-inspired delicacies and gourmet souvenirs

Each product tells a story of the land — of red soil, sea breeze, and generations of winemaking knowledge.

Tasting Room: A Journey Through Flavours

The tasting room offers an intimate setting where guests can experience Istria through guided tastings. Designed to be approachable for beginners and engaging for connoisseurs, tastings typically include:

• A selection of indigenous varietals such as Malvasia Istriana and Teran

• Food pairings with local cheeses, olive oils, and seasonal bites

• Insights into production methods, terroir, and regional wine culture

Knowledgeable hosts lead each session, sharing stories that connect every sip to the landscape and people behind the wine.

Why Visit the Ground Floor Experience?

While the museum upstairs tells the historical story of viticulture, the ground floor brings that story to life through taste and touch. Here, visitors can:

✔ Experience Istria’s wine culture firsthand
✔ Purchase authentic, locally sourced products
✔ Learn directly from passionate wine experts
✔ Find meaningful gifts that carry a sense of place

A Must-Stop in Pula

Located in the heart of Pula, the Wine Museum’s shop and tasting room provide a perfect pause between sightseeing. After exploring Roman heritage and coastal views, stepping into this space offers a sensory connection to Istria’s living traditions.

Whether you leave with a bottle of Malvasia, a deeper understanding of local terroir, or simply the memory of a perfectly paired tasting, the experience captures the essence of Istrian hospitality.

Tip: Ask about seasonal tastings and limited releases — some of the most memorable discoveries are available only in small batches.